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Qualitative Market Research Makes our Hearts Beat Faster ...

... come and join our enthusiasm for a wide range of scientifically based methods that will allow you to take a view of known or unknown worlds. Let us show you how these methods reveal the genuine attitudes and habits of your target groups - beyond their conventional or official statements.

We work with all established methods available for qualitative market research: focus groups, creativity techniques, narrative interviews, guideline interviews, online-interviews (conventionally and/or mobile, app surveys), telephone interviews and implicit measurement techniques; frequently it is a combination of various methods that will lead to the goal.

Whatever problem is at hand - qualitative market research offers the right methods to solve it. We will advise you in detail, professionally and in a responsable way, helping you to choose the method that will be best suited for your issue.