Our emOnline toolbox includes a variety of digital tools to gain in-depth insights for your specific research questions.

The tools are used either as part of dedicated online surveys or as a supplement to face-to-face approaches to enable further in-depth exploration. They can be used as homework before, during or after an interview or discussion round.

The following questions, for example, can be answered with our emOnline Toolbox:

  • Analysis of proximity/distance to brands using sociograms
  • Analysis of communication materials such as adverts or detail aids using like/dislike heat maps
  • Analysis of touchpoints with the customer using graphic customer journey analyses
  • Analysis of typical patient images for your product using the personification tool
  • Exploration of brand images with collages

The tools have a playful/innovative character, which increases the doctors’ willingness to participate and motivation to answer.

Our AI-supported analysis tools enable extremely fast and flexible qualitative data analysis. For example, the main themes in respondents’ answers can be identified automatically. Sentiment analyses, which analyse the emotional valence of the responses, can also be created at the touch of a button. In addition, our AI tool can be asked specific questions, which are answered in just a few seconds based on the respondent data.