Survey Approaches

Survey Approaches for Prelaunch Phase
  • Baseline survey
    • Patient flow analysis
  • Positioning survey
    • Kano model
    • Mapping
  • Pricing survey
    • Gabor Granger method
    • Van Westendorp method
  • Concept test
  • Advertising test
    • Ad test
    • Folder test
Survey Approaches for Launch Phase
  • Awareness survey
  • Early warning system
  • Analysis of drivers & barriers
Survey Approaches for Maturity Phase
  • Strengths weaknesses analysis
  • Sales force tracking
    • Day after visit survey
    • Minute after visit survey
    • Video sales call tests
  • Customer satisfaction survey
Survey Approaches for Decline Phase
  • Status analyis
  • Re-positioning survey
    • Systemic constellations

 

 

Marketing Services

  • Moderation of emOnline-Groups
    • Critical examination of concepts by the target group using the method of motivational interviewing
    • Establishment of indirect contact with the target groups
    • Maintenance of contact through panels
    • Qualitative method of choice to gain in-depth insights in pandemic times
  • Test of video sales calls
    • Technical and organizational preparation, support and analysis of video sales calls
    • Optimization of contents and flow for video calls
  • Facilitation of internal workshops
    • Face to face events
    • Video conferences
  • Facilitation of marketing advisory boards
    • Face to face events
    • Video conferences

Seminars and Workshops

    • Qualitative methods for the company market researcher
      Good Market Research Practice I
    • Qualitative instruments for the experienced pharma market researcher
      Good Market Research Practice II
    • Customised one-on-one seminars

    Target Groups

    We have excellent contacts to all important target groups in healthcare. Our database includes more than 30,000 physicians that already have participated in emphasis surveys. We maintain panels, but also recruit exclusively for you.

    For your surveys we can recruit all important target groups from the healthcare market but also from other markets.

     

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    Therapy Areas

    emphasis offers a high level of know how in common and rare indications. For selected indications, we can grant you exclusivity upon request. Below you can find a selection of therapeutic areas in which you can benefit from our expertise:

     

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