Our solutions for your market research problem:
What positioning reflects the needs of the market optimally? How is my product positioned versus the competition? How can I stand out from the competition in the best way possible?
These questions regarding product positioning not only arise when launching a product, but every time a significant change occurs in the market, e.g. when a new competitor enters the market.
We support our clients to find an ideal positioning:
- We make use of the Kano model in order to find out what product features really inspire your customers and create a “wow-effect”.
- By means of systemic constellations we can simulate the complex effects of changes in product positioning giving us the basis to develop strategic recommendations.
These questions are usually addressed with qualitative methods. Experience shows that methods that make use of group dynamics like mini groups or workshops are especially productive.