Our solutions for your market research problem:
What are the preferred communication channels of my target groups? What messages does my sales force actually convey? What messages from the sales force are actually perceived by the target group? How should a folder be designed to optimally convey the key messages?
Our clients appreciate our tools for optimizing their sales:
- With our minute after visit approach, we can highlight which arguments are actually used by the sales force. We achieve this through physicians who call us for an interview directly after a sales call.
- To check which sales arguments can be remembered, our classic day after visit approach is most suitable.
- In our folder test workshops we validate and optimize sales call guidelines and folders on the basis of simulated sales calls.
Our minute and day after visit surveys are typically conducted by CATI. Telephone interviews are conducted in-house as a matter of principle.