emChat Online Discussions

Our emChat online group discussion brings the advantages of the classic group discussion into the digital world. Online chats are particularly suitable when it comes to interviewing participants with a particular affinity to digital and/or hard-to-reach target groups. Furthermore, emChat offers a cost-efficient way to bring together experts on a wider regional scale.

The online discussions can also be enhanced with other online tools in order to explore a survey topic even more deeply. For example, in preparation of the discussion rounds, digital diaries on prescribing behaviour can be kept or creative tasks can be solved during the session.

The possibility of conducting emChat asynchronously, i.e. over a longer period of time, offers further potential for collaboratively developing ideas within the framework of innovation research.