emChat Online Discussions
Our emChat online tool is particularly suitable when it comes to interviewing participants with a special affinity to digital and/or hard-to-reach target groups.
The online discussions can also be enhanced with other online tools in order to explore a survey topic even more deeply. For example, quantitative elements can be integrated to conduct votes or ratings. To preparte the chats, digital diaries on prescribing behaviour can be kept or creative tasks can be solved during the session.
The possibility of conducting emChat asynchronously, i.e. over a longer period of time, offers further potential for collaboratively developing ideas within the framework of innovation research.