Our solutions for your market research problem:
Identify drivers and barriers
How can I further increase my product’s success? What factors motivate to use my product? Why isn’t my product prescribed more often?
Our analyses give you insight into the complex motivational relationships that drive respectively restrain use of your product. We use psychologically based methods to survey all dimensions relevant for behavior:
- For example we use the method of 6 thinking hats to reduce rational barriers and psychological defence mechanisms. This way, we can give in-depth analyses of the motivational structures influencing behavioral patterns.
- With techniques originating from psychotherapy that we have adapted to the needs of pharma market research, like the miracle question, we develop solutions e.g. for overcoming prescription barriers.
Minigropus with their element of group dynamics are especially well suited to address these kind of questions.