Group Discussion

The group discussion as one of the classic methods of market research is still a perennial favourite. The use of group dynamic effects has many advantages: On the one hand, a deeper understanding of topics is made possible because the respondents stimulate each other with ideas. On the other hand, statements can be checked to see whether they merely represent individual opinions or whether they can also be accepted in a group.

We use this method, for example, to efficiently review and further develop concepts or positionings.