Digital Ethnography

With our tools for digital ethnography you generate a deep understanding of your target group by immersing yourself in their world.

Data collection close to everyday life can be realized with digital diaries. Patients can use them, for example, to provide insights into how they deal with their disease day-to-day. The possibility to integrate your own photos and videos makes their medical history comprehensible and tangible.

Other application scenarios are, for example, the documentation of touchpoints with pharmaceutical providers or insights into the prescription behaviour in everyday medical practice.

Classic face-to-face discussion groups also gain additional depth if the methods of digital ethnography are used beforehand.