Survey Approaches

Survey Approaches for Prelaunch Phase
  • Baseline survey
    • Patient flow analysis
  • Positioning survey
    • Kano model
    • Mapping
  • Concept test
  • Advertising test
    • Ad test
    • Folder test
Survey Approaches for Launch Phase
  • Early warning system
  • Sales force tracking
    • Day after visit survey
    • Minute after visit survey
Survey Approaches for Maturity Phase
  • Status analysis
  • Sales force tracking
    • Day after visit survey
    • Minute after visit survey
  • Customer satisfaction survey
Survey Approaches for Decline Phase
  • Patient flow analysis
  • Re-positioning survey
    • Kano modell
    • Systemic constellations
  • Advertising test
    • Ad test
    • Folder test
  • Sales force tracking
    • Day after visit survey
    • Minute after visit survey

 

back