Survey Approaches for Prelaunch Phase

• Baseline survey
  • Patient flow analysis

• Positioning survey
  • Kano model
  • Mapping

• Pricing survey
  • Gabor Granger method
  • Van Westendorp method

• Concept test

• Advertising test
  • Ad test
  • Folder test

Survey Approaches for Launch Phase

• Awareness survey

• Early warning system

• Analysis of drivers & barriers

Survey Approaches for Maturity Phase

• Strengths weaknesses analysis

• Sales force tracking
  • Day after visit survey
  • Minute after visit survey
  • Video sales call tests

• Customer satisfaction survey

Survey Approaches for Decline Phase

• Status analyis

• Re-positioning survey
  • Systemic constellations