Phone: +49 89 3063 00 20
On the basis of her agency and industry experience of many years, Mrs Ute Morgenstern, managing director of emphasis, is very familiar with the typical questions company market researchers and marketers are confronted with. She realizes market research projects in many different indications addressing the most diverse research problems.
With her support, difficult positionings, strategic alignments and communication concepts are generated and optimized. She gives clients relevant recommendations for implementing the results.
Mrs Morgenstern develops, respectively adapts new survey approaches and methods together with our partners from science and external market research service providers.
In 1993 she established the agency emphasis Institut für Marktforschung im Gesundheitswesen GmbH together with Mr Werner Eggensberger.
Before going into business for herself, she spent five years as Senior Market Research Analyst for Wellcome, after having worked three years as pharma market researcher for Pfizer in Karlsruhe.
Mrs Morgenstern studied business administration at Pforzheim University Business School focusing on market research, marketing and methods and techniques of empirical social research.