is our main concern. Our clients are successful, well-known companies from the pharmaceutical industry and other healthcare institutions. All are totally aware of the fact that for positioning their high class products and services they depend on detailed and reliable information about their markets. Marketplaces are getting more complex, opportunities have become less obvious and signals are becoming fainter, products and services are increasingly interchangeable on a high quality level.
Consequently we are confronted with all sorts of issues, for which we carry out baseline surveys, positioning surveys, concept tests, advertising tests, pre- and postlaunch surveys, status analyses and patient flow analyses as well as customized study approaches.